Chepooka

Marketing 2008

Blogging 2004, so much of the conversation was shaped on the web. Now, is it possible that democrats are getting it? Sure, the web has changed a lot in the last few years, but even back then the campaigns didn’t take full advantage of what was available. Everything was grassroots, a bit disconnected. We were talking, but they paid attention only when the web conversation crossed over into mainstream media. Candidates attempted to use forums and blogs to communicate, but we all know they were lame, impersonal. I didn’t see any political blogger with a campaign site on their blogroll let’s just put it that way.

Maybe there are some hipper, savvier marketing people involved this time. (Then again, not hard to achieve.)

Rather than just sending me html emails asking for money and giving me updates about how bad Bush sucks ... I am seeing positive signs that the candidates are attempting to understand the culture of the web, the power of viral marketing, social networking, blogging and the interactivity (key) that goes with it. They have the power to reach out in a more personal way, participate in the conversation, and they just may be smart enough to take advantage of that.

They’re everywhere we go, everywhere we are. They are on MySpace. They are on Twitter, on Flickr, Facebook and YouTube.

This morning the email from the Hillary campaign wasn’t about issues or begging for contributions, it was a plea to help choose her campaign song. On the surface a bit gimmicky, sure, but when the home girl is self-effacing, that’s good funny and from a marketing perspective, brilliant.

Posted by chepooka on 05/17 at 07:28 AM

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Marketing 2008

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